Foster Whitney is a graphic designer and creative consultant whose work and research explore the worlds of branding, packaging, and environmental graphics.
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Client Engagements
A curated collection of client partnerships demonstrating the intersection of research, strategy, and thoughtful design.
Full Creative Direction • Website Design • Digital Marketing
Gorgeous Glo
An eight-year creative partnership spanning brand strategy, website design, environmental graphics, integrated marketing, and visual communications. Rather than a single campaign or redesign, the engagement represents the continued evolution of a brand through thoughtful, integrated creative direction.
Designed to reflect the salon's commitment to elevated service, the website combines refined typography, editorial photography, and intuitive navigation to create a digital experience that feels as thoughtful and luxurious as an in-person appointment.
Packaging is often a customer's first interaction with a product. The work developed for Shelton Vineyards focused on creating labels and supporting materials that honored the winery's heritage while presenting its wines with clarity, refinement, and shelf presence.
Packaging Design • Brand Identity • Print Design • Marketing
Shelton Vineyards
The label features a continuous illustrated vignette of the Shelton Vineyards estate that unfolds as the bottle is turned, celebrating the winery's landscape and heritage. The design remains in production and is available through Total Wine, Harris Teeter, Publix, Lowe's Foods, and Food Lion.
A comprehensive branding engagement for a commercial real estate and commercial construction company, spanning brand identity, architectural signage, environmental graphics, and marketing communications.
Brand Identity • Building Name • Wayfinding Graphics
Liberty Solutions
Developed as a cohesive environmental graphics system, the Liberty Solutions identity extends seamlessly from architectural signage to branded communications, creating a recognizable presence across commercial properties throughout the Charlotte region.
Thoughtful Design
Every decision is guided by purpose, balancing beauty, clarity, and function.
Accessible Experiences
Design should be welcoming through inclusive thought, intuitive interaction, and diligent communication.
Strategic Thinking
Successful design begins with understanding the problem before creating the solution.
Iterative Process
The strongest ideas emerge through testing, feedback, and continual refinement.
SCAD MFA Projects
Graduate research and experimental studio work exploring editorial design, information architecture, branding, and experience design.
Editorial Design • Experimental Package
Class: GDVX 701 – Design Research, Analysis, and Discourse
Professor: Eric Shumate
Cooking is ARTificial
An experimental publication exploring the science and spectacle of molecular gastronomy. Designed as a deconstructed hamburger, each ingredient reveals a different chapter of the story, transforming a familiar object into a deliciously interactive reading experience. Read the paper.
By using the structure of a hamburger as both metaphor and interface, the publication invites readers to physically assemble knowledge one ingredient at a time, blurring the boundaries between editorial design, object, and performance.
UX Research • Experience Strategy • Brand Design • Exhibition
Class: GDVX 792 – M.F.A. Thesis III: Validation and Execution
Professor: Rhonda Arntsen
ciré
A research-driven concept that reimagines the first-time cannabis experience through thoughtful information architecture, luxury branding, and human-centric design.
For many consumers, entering a dispensary can feel overwhelming. Complex terminology, inconsistent product organization, and limited educational resources often create uncertainty at the point of purchase. This project explored how experience design could transform confusion into confidence through a more intuitive customer journey.