Foster Whitney is a graphic designer and creative consultant whose work and research explore the worlds of branding, packaging, and environmental graphics.
Explore Portfolio ↓
A curated collection of client partnerships demonstrating the intersection of research, strategy, and thoughtful design.
Client Engagements
Creative Direction • Website Design • Environmental Graphics
Gorgeous Glo
An eight-year creative partnership spanning brand strategy, website design, environmental graphics, integrated marketing, and visual communications. Rather than a single campaign or redesign, the engagement represents the continued evolution of a brand through thoughtful, integrated creative direction.
Designed to reflect the salon's commitment to elevated service, the website combines refined typography, editorial photography, and intuitive navigation to create a digital experience that feels as thoughtful and luxurious as an in-person appointment.
Packaging is often a customer's first interaction with a product. The work developed for Shelton Vineyards focused on creating labels and supporting materials that honored the winery's heritage while presenting its wines with clarity, refinement, and shelf presence.
Packaging Design • Brand Identity • Print Design • Marketing
Shelton Vineyards
The label features a continuous illustrated vignette of the Shelton Vineyards estate that unfolds as the bottle is turned, celebrating the winery's landscape and heritage. The design remains in production and is available through Total Wine, Harris Teeter, Publix, Lowe's Foods, and Food Lion.
A comprehensive branding engagement for a commercial real estate and commercial construction company, spanning brand identity, architectural signage, environmental graphics, and marketing communications.
Brand Identity • Environmental Graphics • Signage • Wayfinding
Liberty Solutions
Developed as a cohesive environmental graphics system, the Liberty Solutions identity extends seamlessly from architectural signage to branded communications, creating a recognizable presence across commercial properties throughout the Charlotte region.
Thoughtful Design
Every decision is guided by purpose, balancing beauty, clarity, and function.
Accessible Experiences
Design should welcome everyone through inclusive thinking, intuitive interactions, and clear communication.
Iterative Process
The strongest ideas emerge through testing, feedback, and continual refinement.
Strategic Thinking
Successful design begins with understanding the problem before creating the solution.